Trystorming

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Trystorming is a combination of brainstorming melded with rapid prototyping to determine if ideas will work quickly or not.

The key process steps:

  • Come up with at least seven ideas through brainstorming/sketching
  • If needed, narrow them down to your top three ideas
  • Simulate, simulate, simulate (or Try, try, try) – their philosophy is to fail as early and as often as possible
  • Morph or combine ideas until you reach an optimal outcome
  • Put the concept into your business system and repeat the process as needed

 

Article: Better than Brainstorming: “Trystorming”

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