Trystorming

Trystorming is a combination of brainstorming melded with rapid prototyping to determine if ideas will work quickly or not.

The key process steps:

• Come up with at least seven ideas through brainstorming/sketching
• If needed, narrow them down to your top three ideas
• Simulate, simulate, simulate (or Try, try, try) – their philosophy is to fail as early and as often as possible
• Morph or combine ideas until you reach an optimal outcome
• Put the concept into your business system and repeat the process as needed

Article: Better than Brainstorming: “Trystorming”